Email is still an incredibly valuable tool for salespeople, marketers, and business owners. This is true no matter the industry you are in. In fact, there are over 3.9 billion email users. And that number is expected to grow to 4.3 billion by 2023.
So if you want the best chance of reaching your prospects, potential employees, or audience, you need to be able to send a lot of emails as efficiently and effectively as possible. But choosing a bulk email provider is easier said than done. So in this article, we will take a look at the top 11 bulk email providers in 2023 to help you make the best choice.
What Does Bulk Email Mean?
When sending email in bulk, the blast is less targeted as opposed to a one-on-one email. In this case, you’re trying to reach as many subscribers as possible with your message. That way, you can increase the likelihood of reaching our marketing KPIs.
For instance, an ecommerce brand might want to offer a discount to their subscribers to encourage more purchases. An info publisher may wish to drive clicks to their homepage where a sales video is displayed. Or any company might be launching a new product soon, and they want to let their market know about it.
A recent study showed that 82% of companies are using some kind of email marketing technology. That means if you’re relying on simple Gmail or Outlook, you’re already behind the curve. But you need to know what to look for in the right tool.
What Makes a Good Mass Email Sender?
In a perfect world, sending bulk emails would be as easy as clicking a button in your standard software. But there are a few challenges with sending mass emails.
First of all, it can get costly if you’re using a regular email marketing platform. Secondly, you need to ensure your domain does not get blacklisted. When you send a lot of emails from a standard domain, it begins to trigger spam filters.
Eventually, this will make your company’s domain flagged to the point where hardly any of your prospects receive your email. So aside from that, here are some additional features you want to look for in your in your tool of choice:
- Contact Management
- High Delivery Rate (and Reputation)
Now let’s take a look at the top 11 bulk email providers in 2023 that contain some or all of these key features:
1. Right Inbox
Right Inbox’s mail merge tool allows you to bulk email your contact list within minutes. Right Inbox is a Gmail extension that sits seamlessly inside your Gmail inbox that allows you to get more from your email. In 5 simple steps you can contact a large number of people with your customized personal message.
The mail merge feature used in conjunction with automated email follow-ups and email templates ensures your mass email outreach converts and gets replies. Mail Merge has often been tricky within Gmail, but our feature removes the unnecessary steps. Right Inbox’s extremely affordable pricing makes them a clear winner for professionals who are starting out with mass email outreach.
- Email Open & Link Tracking
- Email Templates
- Recurring Emails
- Reminder Emails
- Email Sequences
- Free tier with limited capabilities (bulk emails not included)
- Personal Plan: $7.95 per month (billed annually)
- Professional Plan: $14.95 per month (billed annually)
MailShake is one of the best bulk email senders because it helps you automate cold outreach via email. It’s truly an all-in-one tool that makes managing emails more efficient for you and your entire team.
It boasts an easy-to-use platform for sending emails, tracking, and especially integrations. No wonder it’s a rising star in the email software world. Here are some of the powerful features this bulk email tool provides:
- Social Integration
- Phone Calls
- Split Testing
- Lead Catcher
- Followup Sequences
- $59 per month – Standard Plan
- $99 per month – Sales Engagement Plan
This bulk email provider is for companies with smaller lists. And therefore MailerLite offers some relatively low pricing. You can send up to 12,000 emails a month, so larger subscriber bases aren’t feasible.
It provides some basic features for building out campaigns, although it tries to remain a streamlined tool. If you need a range of customization options and endless campaign variations, you might be better off with some of the other bulk email tools in this list.
- A/B Testing
- Send By Time Zone
- Built-In Campaign Builder
- $10 per month
- $15 per month
- $50 per month
SendGrid provides advanced features that allow you to customize your emails. You can change designs, scheduling, analytics, contacts, and more on the platform. This ensures your marketing team has what they need for a productive workflow.
The ability to integrate with other platforms is another plus. It’s not the cheapest bulk email sending tool, but is useful for those who love to tweak every detail of their emails.
- Analytics in Real Time
- Adaptable API
- Bounce And Spam Reports
- Customized Landing Pages
- $15 per month
- $90 per month
5. Mail Gun
Mail Gun can send bulk emails to thousands of subscribers in seconds. It lets you weed out invalid emails, so that your deliverability stays high. In addition, it offers API features to integrate with various applications and maintain a simplified email marketing HQ for your team.
The app was built with developers in mind. This means that API usage isn’t just an afterthought, it’s a primary feature of the service. And 24-hour customer support ensures that any issues can be resolved quickly so your emails don’t have to sit around waiting to be sent. Let’s look at its features and pricing:
- API Integration
- Predictive Inbox Deliverability
- Burst Sending
- Email Validation
- $35 per month
- $80 per month
- $90 per month
6. Elastic Email
Elastic Email is a popular email blast sender with a pricing system that lets you choose between monthly or pay-as-go. For companies on a really tight budget, this can be a good addition to their email marketing suite. The bulk sender tool lets you schedule your campaigns all at once with unique settings on each campaign.
Advanced AI allows you to identify messages which have already been sent. This helps avoid duplicates and creates frustrations with your subscribers. The app includes email tracking, so you can see which emails have performed the best. See who opened, clicked, and even purchased something from your blast. And you send tens of millions of emails every month. It’s features include:
- A/B Testing
- Drag and Drop Email Builder
- Link Tracking
- Easy Template Management
- $15 per month
- $30 per month
- $.09 per 1,000 emails (pay as you go)
SendinBlue has been considered one of the most sophisticated bulk email tools for 2022. Its customization options which allow users to create templates from scratch are already one up against their competitors.
When it comes to pricing, SendinBlue has a unique way of charging. Instead of providing a price that’s set in stone, this platform only sets prices based on the number of emails that you will be sending. You can even send 300 emails daily for free. Their pricing is very competitive and all of their plans come with unlimited storage for contacts.
- Unlimited Contact Storage
- $400 per month
- $1,000 per month
ConvertKit is a specialty mass email sender. It focuses on serving the creative niche, such as authors and bloggers. The features are quite stripped down. For instance, it doesn’t provide A/B testing, predictive sending.
But for info publishers needing a quick way to send emails, it can get the job done. It accomplishes most of what other email tools offer, without advanced settings that get in the way. If you don’t have a marketing team, it is a good option for one-man shops that want a simple way to send email blasts to their subscribers.
- Drag and Drop Editor
- Bulk sending
- Reasonable Support Wait Times
- $29 per month
- $59 per month
9. Mail Marketer
Targetting the Indian market, Mail Marketer is a valuable bulk email tool to keep in mind. You can send mass emails to your entire list all at once. It allows users to upload email templates or use built-in recommendations from Mail Marketer.
Real time reporting lets your marketing team stay on top of performance to increase email-generated revenue as well. Let’s take a look at its core features, and pricing options:
- Email Open Tracking
- Link Click Tracking
- Google Analytics Integration
- Credits Don’t Expire
- $39 per month
- $299 per month
- $499 per month
ActiveCampaign has been one of the most impressive email marketing tools for 2022. If you want stats, they have more than 90,000 small business customers. Imagine reaching out to that number of potential clients with bulk email blasts.
ActiveCampaign has been regarded as one of the premier email marketing platforms today. In addition, email personalization allows you to create unique names and other customer information in your emails to add a customized touch.
- Unlimited Emails
- Advanced Analytics
- A/B Testing
- Premium Support
- $111 per month
- $399 per month
If you are new or simply getting a hang of bulk email marketing then Moosend is a great option to consider. Their features might not be at the same level as MailShake or some of the others, but it can provide a starting point. It could be the right choice for smaller one-person enterprises who need to blast emails to a lot of people.
- Unlimited Emails
- Helpful Support
- Easy for Beginners
- $8 per month
- Custom Pricing
Finding the right bulk email provider isn’t always easy. Each one provides a unique set of features and pricing. Be sure to review the list above and take into account your business’ specific needs. That way, you can reach your market on a mass scale with the tool most catered to your needs. Emailing multiple recipients without losing the personal touch has never been easier thanks to these softwares.